What happens when markets fall?
Why downturns happen, how portfolios recover, and what to do (and not do) during one.

Downturns are normal
Markets fall regularly, sometimes sharply. It's an uncomfortable but expected part of long-term investing.
What not to do
Selling after a fall turns a temporary drop into a permanent loss. Historically, some of the best days in the market have come shortly after the worst.
What to do instead
A plan you set in calm times is your best guide in turbulent ones.
- Keep contributing: you're buying at lower prices
- Check your timeline, not the daily news
- Make sure your risk level still fits you
Published: Jul 11, 2026


